DMIDD
You know the old acronym (or is it a mnemonic?) - KISS - Keep it Simple, Stupid. Now there's a little saying that stuck in each and every one of our heads the first time we heard it. It's applicable almost everything - from basketball to basket weaving to hair weaving.
Today I'm referring to your logo. It can be beautiful, it can be fun. It can be arresting or provoking. But if you plan to reproduce it on collateral or promotional items, KISS. Check out my RedMint logo, and my Other Hat logo. They are simple line art. They are one color - a basic color. I don't have to worry about replicating an obscure Pantone color, or paying an embroiderer to source some special hue of thread. RedMint's color is a basic, bright red. The Other Hat is a navyish blue, and lime green. The gal on the right, who juggles far better than I ever could, has lots of colors in her hats. But I have another version that's just crisp outlines.
If you use shades or half-tone colors in your logo, it's going to be difficult and costly to reproduce. The more colors you have to include on each brochure or pen, the more dough you are gonna have to part with.
We all remember KISS so well because it cleverly reinforces it's own wisdom. Which is probably why "Don't Make It Difficult, Dummy" never caught on.
Katie
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