Are you getting started?
If you are just getting started, that's an exciting place to be. Just forming a company? Ready to market your book? Launch your website?
This is a great place to start, because you can start well. What you'll need to do is spend some time creating your identity. Now, I'm not talking about laminating a fake I.D. I'm talking about putting together a package, a look with continuity.
Your identity includes the name of your venture, the tag line*, your logo, and your colors. These elements will be carried over into your business cards, letterhead, website, promotional items and marketing collateral.
So consider what you like, what you get excited about, who you are. Then set that aside, and think about how you want your market to perceive you. Are you selling YOU, or are you selling a facet of yourself? You're complex, baby. Consider your venture, consider what you need to convey about it, and infuse that with those personal elements.
K. That's 'nuff for now.
*Your tag line is that catchy little phrase that conveys a bit more about your business or service. Why use RedMint Promotions? Because we're "red hot & minty fresh."
Katie
Post a Comment
Reader Comments